The 1969 Pontiac GTO Judge was evidence that muscle cars could reflect the
cultural currents of their time.
In most circumstances, a judge commands respect. But society in the 1960s
grew increasingly irreverent toward establishment figures, and "Here comes da
judge!" quickly went from a sardonic catch phrase on TV's Laugh-In to a staple
of the American lexicon.
In naming the
newest GTO incarnation "The Judge," Pontiac seemed to be saying: "This car has
authority, but like the Road Runner and its ilk, it doesn't take itself too
seriously." Abundantly powerful V-8s secured the first part of the message;
op-art graphics and bright primary colors brought home the second.
As originally conceived, The Judge was to be an econo-muscle Goat, maybe
a pillared coupe in a single color, with rubber floor mats and only the hottest
performance equipment. The Judge that debuted in December 1968 wasn't so severe,
being instead a $332 option package for the GTO hardtop or convertible. But it
included a host of features that cost far more when ordered individually.
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